Travel Retail is the business mainly revolving around airports, airplanes, cruise ships, and downtown duty free stores.

We, Goodflow., are a global Travel Retail  Agency. 

Our mission is to consciously represent brands that have a purpose and a unique story to tell, helping them to successfully enter the industry and grow continuously. We embody the brands we represent, managing entirely the daily operations through the extensive dedication of time, expertise, and contacts to boost growth at its full potential.

Based on our strong value proposition, we enable brands to conquer the world of Travel Retail.

We partner with brands to help them enter the industry and grow across all channels.

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Goodflow.'s value proposition


Global Travel Retail partnerships

Our experience has created strong partnerships in the industry, resulting in a global network that can be leveraged in accordance with each brand’s strategic direction. We enable brands to position themselves within the right channel and geographic location to maximize success.

Global Travel Retail Partnerships


Versatile skill sets

Versatile skill sets

Our versatile background of professional experience constitutes our competitive advantage. The team is not only composed of experts from the Travel Retail industry but has extensive experience within Consumer Goods and Management Consulting, challenging the status quo from a different point of view.

Dynamic team

Dynamic team

The team is composed of professionals with multi-cultural backgrounds. Our priority lies in fast-paced, reliable, and hands-on work, to dynamically deliver strong results. The personal relationship between the team also creates a unique energy that translates into the work we do.






Service-driven mentality

Goodflow. was founded with the underlying principle to provide impeccable service in the Travel Retail industry, based on speed, reliability, and transparency. Our main objective is to continuously provide the very best quality of tailored services.

Goodflow. in a snapshot.

Entering the Travel Retail industry unlocks a plethora of  benefits. 

Brands can uncover an entirely new landscape of customers and regions.


Benefit #1

Increase brand visibility

The brand is exposed to millions of travelers across the globe through various channels.


Benefit #2

Improve customer loyalty

Customers are exposed to brands wherever they travel, building up a subconscious feeling of loyalty.


Benefit #3

Recruit new customers globally

Travel Retail enables brands to enter new geographic markets with lesser efforts required.

Overall benefit

Increase global

The three benefits combined can lead to an overall increase in worldwide sales for brands, which translates into a global market size of USD 88bn in 2019 and is projected to skyrocket to USD 154bn by 2025.


Next to the direct monetary benefits, lie the indirect yet tremendous advantages for a brand to expose their products to a vast number of different nationalities and customer profiles across the globe.

Ready to reap the benefits of Travel Retail?

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